The ones who lead it, who work it, who buy it, who talk about it.
In many companies at least half of these people do this in the same space, digital or physical. If it's the latter, does it not make sense that the environment is a key element of motivation? A well thought out, creative, inspirational space will result in occupiers with the same qualities.
Sure the coin is important, but without personal purpose and an energized environment, humans are not inspired. All focused in the same direction, cause, or message... the business is driven.
What are you doing in your business environment?
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