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A good idea? At least an idea tested

Transcend Equity Development is a company that may or may not be on to something. The third party position that will upgrade old buildings with energy saving efficiencies while making a profit can be a risky proposition. Then again, so can any pioneering play into green capitalism. Kudos to them for being pro actively practical, entrepreneurial and assuming risk by taking the necessary lead for a better way. Better that than to wait for the government to get its act together, take off the energy sucking gloves after crisis and administer their potentially heavy handed help by mandating a half solution. Time will tell if Transcend will be a model to help transcend our 1/3 of ALL energy use suck fest that commercial real estate currently holds title.

posted by adam commercial @ 10:51 AM